ספריית פרומפטים — Prompt Library and Templates

.claude/commands/
├── marketing/
│   ├── seo-audit.md
│   ├── ad-copy.md
│   └── social-media.md
├── data/
│   ├── csv-analysis.md
│   └── report-generation.md
├── content/
│   ├── blog-post.md
│   ├── newsletter.md
│   └── product-description.md
├── competitors/
│   ├── feature-comparison.md
│   └── pricing-analysis.md
└── general/
    ├── research.md
    └── summarize.md

Analyze the following page content for SEO:
1. Check title tag length (50-60 chars)
2. Check meta description (150-160 chars)
3. Identify H1, H2, H3 hierarchy
4. Count keyword density for [target keyword]
5. Check internal/external link ratio
6. Identify missing alt tags on images

Output: Table with issues, severity (high/medium/low),
and fix recommendations

שמרו בתור: .claude/commands/marketing/seo-audit.md

Research long-tail keywords related to [topic]
for the Israeli market.

Group by search intent:
- Informational: people learning about the topic
- Commercial: people comparing options
- Transactional: people ready to buy

For each keyword include:
- Estimated difficulty (low/medium/high)
- Suggested content type (blog/landing page/FAQ)
- Hebrew and English variations

Compare the SEO structure of [our URL]
with [competitor URL].

Check:
1. Title tags and meta descriptions
2. Header hierarchy (H1-H3)
3. Content length and keyword coverage
4. Internal linking strategy
5. Page speed indicators (from the code)
6. Schema markup presence

Output: Side-by-side comparison table
+ list of gaps and opportunities for us

Optimize this blog post for the keyword [keyword]:
1. Improve the title for click-through rate
2. Add H2 subheadings with keyword variations
3. Increase keyword presence naturally (avoid stuffing)
4. Suggest 3 internal linking opportunities
5. Add a compelling meta description (150-160 chars)
6. Suggest image alt text improvements

Keep the original tone and voice.
Output the optimized version + a changelog of what changed.

נתח את עמוד הנחיתה הזה מבחינת SEO.
בדוק:
- כותרת (Title Tag) — אורך ורלוונטיות
- תיאור (Meta Description) — אורך ו-CTA
- היררכיית כותרות (H1, H2, H3)
- צפיפות מילת המפתח: [מילת מפתח]
- תגיות Alt לתמונות
- קישורים פנימיים וחיצוניים

תן המלצות בעברית, מסודרות לפי חומרה (גבוהה/בינונית/נמוכה).

Write a blog post:
Topic: [topic]
Target keyword: [keyword]
Length: [800/1200/2000] words
Tone: [professional/casual/authoritative]
Audience: [description]
Structure: Introduction → 3-5 sections with H2 → Conclusion with CTA
Include: Statistics, examples, actionable tips
Language: Hebrew with English technical terms

דוגמה ממולאת:

Write a blog post:
Topic: How AI is changing digital marketing in Israel
Target keyword: AI marketing Israel
Length: 1200 words
Tone: Professional but conversational
Audience: Small business owners in Israel, age 30-50
Structure: Introduction → 3-5 sections with H2 → Conclusion with CTA
Include: Local Israeli examples, ILS pricing, 2026 stats
Language: Hebrew with English technical terms

Create a content bundle for [announcement/topic]:

1. LinkedIn post (200 words, professional, with hook)
2. Instagram caption (150 words, engaging, with emojis + hashtags)
3. X/Twitter thread (5 tweets, each under 280 chars)
4. Facebook post (100 words, casual and friendly)

Language: Hebrew
Each post should have a unique angle — don't just resize the same text.
Include a CTA in every post.

Write a weekly newsletter covering: [topics].

Format:
- Personal greeting (1-2 sentences)
- This week's highlights (3-4 bullet points)
- Deep dive: One topic explored in detail (200 words)
- Quick tips: 3 actionable tips (1-2 sentences each)
- CTA: What the reader should do next

Tone: Friendly expert — like getting an email from
a knowledgeable friend.
Language: Hebrew

Write a product description for [product name]
targeting [audience].

Include:
- Value proposition (1 clear sentence)
- 3 key features with benefits (not just features)
- Social proof placeholder: "[X] customers already using it"
- CTA: Clear next action
- Length: 200 words
- Language: Hebrew, technical terms in English
- Price: [X] ILS/month

Read [file.csv] and provide:
1. Total rows and columns
2. Data types per column
3. Missing values summary
4. Basic statistics (mean, median, min, max) for numeric columns
5. Top 10 most frequent values for categorical columns
6. Any obvious anomalies or outliers

Output: Markdown tables

Read [data file] and identify trends over the last 12 months.

Show:
- Month-over-month change (absolute and percentage)
- Highlight significant changes (>20%)
- Identify the best and worst performing months
- Predict the next 3 months based on the trend

Output: Summary table + 3 key insights in Hebrew
Save to: reports/trend-analysis-[date].md

Compare data from [file1.csv] and [file2.csv].

Show:
- What's in A but not in B
- What's in B but not in A
- What changed between them (diff)
- Summary statistics for both

Output: Comparison table with highlights

From [data source], generate a monthly report with:
1. Executive summary (3 sentences)
2. KPI table: [list your KPIs]
3. Trend analysis: Month-over-month + Year-over-year
4. Anomaly flags: Anything unusual or concerning
5. Recommended actions: 3-5 specific next steps

Language: Hebrew (KPI names in English)
Save to: reports/monthly-[date].md

גרסה בעברית:

נתח את קובץ הנתונים וצור דוח חודשי בעברית.
כלול:
- סיכום מנהלים (3 משפטים)
- טבלת KPI עם שינוי מחודש קודם
- מגמות — מה עולה ומה יורד
- חריגים — אם יש משהו חריג, סמן אותו
- המלצות — 3-5 פעולות ספציפיות

שמור ל: reports/monthly-[תאריך].md

Read data/campaigns_q1.csv and provide:
Total rows, column types, missing values,
basic stats for numeric columns.
Output: Markdown tables.

פלט מצופה: Claude Code יחזיר טבלת סיכום עם ממוצעים, מדיאנות, וסטיות תקן — ויסמן שורות עם ערכים חסרים.

Based on the analysis above:
1. Which channel has the best ROI?
2. Which month showed the biggest change?
3. Are there any outliers that need investigation?
4. What action should we take based on this data?

Answer in Hebrew, with specific numbers.

שימו לב: השלב הזה לא דורש לקרוא את הקובץ מחדש — Claude Code כבר קרא אותו בשלב הקודם ויש לו את ההקשר.

Search for [competitor] and create a feature comparison matrix.

Columns: Feature | Us | Them | Winner | Notes
Features to compare: [list specific features]

Also note:
- Where they excel and we don't
- Where we excel and they don't
- Opportunities for differentiation

Research pricing for [competitors list].

Create a comparison table with:
- Plan names and prices (monthly and annual)
- Key features at each tier
- Free trial availability
- Notable limitations

Convert all prices to ILS for easy comparison.
Recommend: Where should we price ourselves and why?

Based on web research, create a SWOT analysis for [competitor]:

- Strengths: What they do well
- Weaknesses: Where they fall short
- Opportunities: Market gaps they could exploit
- Threats: Risks to their business

Output: SWOT grid + 3 strategic implications for us

Research [5 competitors in our space].

Map them on a 2x2 grid:
- X-axis: Price (low → high)
- Y-axis: Features (basic → advanced)

For each competitor note:
- Target audience
- Main value proposition
- Market share estimate

Recommend: Where should we position ourselves
on this grid and why?

חקור את המתחרים שלנו בשוק הישראלי: [שמות].

צור:
1. טבלת השוואת מחירים — כל המחירים בשקלים
2. טבלת תכונות — מה יש לכל אחד ומה לא
3. יתרון תחרותי — מה מבדיל כל מתחרה
4. המלצה — איפה ההזדמנות הכי גדולה שלנו

הכל בעברית, שמות מוצרים ותכונות באנגלית.

Generate a weekly status report from these notes: [paste notes].

Format:
- Summary: 2-3 sentences on the week overall
- Completed: Bullet list of deliverables finished
- In Progress: Items being worked on + % complete
- Blockers: Issues preventing progress
- Next Week: Planned deliverables and priorities

Tone: Professional, concise
Language: Hebrew

Create a client-facing monthly report covering:
1. Deliverables completed this month
2. Key metrics achieved vs. targets
3. Upcoming milestones (next 30 days)
4. Budget utilization: [X] ILS of [Y] ILS used
5. Recommendations for next month

Tone: Professional, results-focused
Include chart descriptions (pie/bar/line — describe what they show)
Language: Hebrew, metric names in English

Summarize this technical analysis into a
non-technical stakeholder brief:

- Length: 1 page maximum
- Format: Bullet points, not paragraphs
- Structure: Key takeaways → Impact → Recommendation
- Avoid: Technical jargon, code references, acronyms
  (or explain them in parentheses)
- End with: Clear recommended action + timeline

We had [incident description].
Create a post-mortem report:

1. Timeline: What happened and when (bullet list)
2. Root cause: Why it happened (5 Whys analysis)
3. Impact: Who was affected and how
4. Resolution: What we did to fix it
5. Prevention: 3-5 measures to prevent recurrence

Tone: Factual, blameless
Language: Hebrew

Read data/this-week-tasks.md and data/metrics.csv.

Generate a weekly status report:
- Summary: 2-3 sentences based on the tasks file
- Metrics: Extract KPIs from the CSV, compare to last week
- Completed: List done items from tasks file
- In Progress: List open items with % estimate
- Blockers: Flag anything marked "blocked" in tasks file
- Next Week: Based on priorities in tasks file

Language: Hebrew. Save to: reports/weekly-[date].md

אם תשמרו את זה כ-/weekly-report ותעדכנו את this-week-tasks.md כל יום — כל יום שישי תריצו פקודה אחת ויש לכם דוח שבועי מוכן.

כתוב מאמר מקצועי בנושא [נושא].
הקורא הוא [תיאור קהל].
טון: [מקצועי/ידידותי/סמכותי]
אורך: [מספר] מילים.
כלול: דוגמאות מהשוק הישראלי, מספרים ונתונים.
אל תכתוב בצורה ספרותית — כתוב כמו שמישהו מדבר בהרצאה מקצועית.

צור 10 כותרות מושכות לפוסט בלינקדאין על [נושא].
כל כותרת עד 70 תווים.
סגנון: [מקצועי/פרובוקטיבי/שאלה/סיפור]
תמנע מ: קלישאות, "כך תעשו", "5 טיפים ל..."
תכלול: לפחות 3 כותרות עם מספרים, 3 עם שאלות, ו-4 עם טענה נועזת.

כתוב תסריט לסרטון הסבר של 2 דקות על [מוצר/שירות].
קהל: [תיאור]
מבנה:
- Hook (5 שניות): משפט פתיחה שתופס
- בעיה (15 שניות): מה כואב לקהל
- פתרון (30 שניות): מה אנחנו מציעים
- הדגמה (40 שניות): איך זה עובד
- CTA (10 שניות): מה לעשות עכשיו

טון: ידידותי ואנרגטי, לא מוכרני.

תרגם את הדף הזה לעברית ישראלית טבעית.
כללים:
- שמור מונחים טכניים באנגלית
- אם ביטוי לא מתרגם טוב — השאר באנגלית עם הסבר בסוגריים
- אל תתרגם מילה-במילה — תעשה לוקליזציה
- המרות: USD → ILS, dates → פורמט ישראלי
- ודא שהמשפטים לא נשמעים כמו תרגום

צור תיאור מוצר ל-[שם] ב-150 מילים.
כלול:
- ערך מרכזי: משפט אחד ברור
- 3 יתרונות (לא תכונות — יתרונות ללקוח)
- מספר/סטטיסטיקה שמשכנע
- CTA ברור
- מחיר: [X] ₪ לחודש

לשוק הישראלי — השתמש בדוגמאות ישראליות,
שפה ישראלית, ומטבע ישראלי.

Analyze the file $1 for SEO.

Check:
1. Title tag length (50-60 chars)
2. Meta description (150-160 chars)
3. H1, H2, H3 hierarchy
4. Keyword density for "$2"
5. Internal/external link ratio
6. Missing alt tags on images

Output: Table with issues sorted by severity.

שימוש: /seo-audit pages/landing.html "digital marketing"

Claude Code יחליף $1 ב-pages/landing.html ו-$2 ב-digital marketing.

Claude Code prompt:
"Create a file at .claude/commands/blog.md with this content:

Write a blog post about $1.
Target keyword: $2
Length: 1200 words
Tone: Professional but conversational
Audience: Israeli business owners
Language: Hebrew with English technical terms
Structure: Hook intro → 4 sections with H2 → CTA conclusion
Include: Local examples, statistics, actionable tips
Save to: content/blog-$1.md"


Then run: /blog "AI tools for marketing" "כלי AI לשיווק"


Read the generated file and check quality.
If needed, edit .claude/commands/blog.md to improve.

כל שלב בונה על הקודם. Claude Code קורא את הקבצים שנוצרו בשלבים הקודמים ומשתמש בהם כ-input.

1. "Read data/campaign-march.csv and analyze: total spend, ROI per channel, conversion rates. Save summary to reports/data-summary.md"
2. "Based on reports/data-summary.md, identify the top 3 insights and biggest concern. Save to reports/insights.md"
3. "Create a client-facing report in Hebrew combining the data summary and insights. Professional tone, 1 page. Save to reports/client-march.md"
4. "Generate an executive summary email for this report — 3 sentences, Hebrew, attach the report path"

Execute this content pipeline for topic: $1, keyword: $2

Step 1: Research $1 using web search. Save findings to research/$1.md
Step 2: Create a blog post outline based on the research (5 sections)
Step 3: Write the full blog post (1200 words, Hebrew, professional)
Step 4: Optimize for SEO targeting "$2"
Step 5: Generate social media posts: LinkedIn + Instagram + X
Step 6: Save all outputs to content/$1/ directory

Execute all steps sequentially. Show progress after each step.

שימוש: /content-pipeline "ai-marketing" "שיווק עם AI"

1. "Search for trending skincare topics this week in Israel. Save top 5 topics to content/trends-this-week.md"
2. "Read content/trends-this-week.md. Pick the most relevant topic for our audience (women 25-40, interested in natural skincare). Write a 1000-word blog post in Hebrew. Save to content/blog-this-week.md"
3. "Read content/blog-this-week.md. Create: 1 Instagram carousel script (7 slides), 1 LinkedIn post, 3 Instagram stories. All in Hebrew. Save to content/social-this-week.md"
4. "Read content/blog-this-week.md. Optimize for SEO targeting the main keyword from the blog. Add meta title, description, and alt text suggestions. Update the file."

כל שבוע, הם מריצים את אותה שרשרת (שמורה כ-/weekly-content) ומקבלים תוכן מלא — מאמר + פוסטים לרשתות + SEO — ב-10 דקות במקום 3 שעות.